Build a complete marketing project, from data analysis and feature engineering to hypothesis testing and business insights.
In this article, I will present a complete Data Exploratory Analysis project focused on the Marketing field, which I’ve been trying to structure for weeks — if not months. Additionally, this material will serve as a personal guide since I’m quite disorganized. Believe me, when I write here for you, I give my best effort, and it also helps me organize my thoughts.
Before we proceed, I’d like to make a small remark: have you tried clicking the 👏 button more than once? It’s really magical, but it only works if you feel that this work was valuable to your learning, just as it was for me during its development. It won’t take much of your time, and nothing compares to what I’m bringing here for you. Trust me! If you follow this step-by-step guide religiously, you can replicate it in any data science project.
The goal of this guide — or manual, tutorial, walkthrough, e-book, however you prefer to call it — is to work within a specific context using real data from the industry. I will explain each step in detail, as I always do, but it’s…