Tron Inc., the Nasdaq-listed firm formerly known as SRM Entertainment, is making an aggressive move to deepen its crypto reserves.
The company has filed with the SEC to raise up to $1 billion through a variety of financial instruments — including stocks, bonds, and warrants — with the goal of significantly boosting its TRX token treasury.
Following a recent reverse merger with Justin Sun’s blockchain venture, Tron Inc. has already amassed over 365 million TRX tokens. But this new funding effort suggests the company is aiming for a much larger long-term position in the cryptocurrency, describing its current TRX strategy as an ongoing accumulation plan.
The market has responded with enthusiasm. While TRX dipped slightly, Tron Inc. shares jumped 23% on the day of the announcement, continuing a stunning rally that’s seen the stock climb over 1,300% since early June. Its market cap now exceeds $200 million.
Tron Inc. joins a growing wave of companies pivoting toward crypto-centric treasury strategies — a trend kickstarted by Michael Saylor’s Bitcoin-heavy playbook at Strategy. In recent weeks, Metaplanet of Japan and the UK’s Satsuma Technologies have also expanded their BTC reserves, while Canadian firms explore token-backed treasuries involving assets like BNB.
With this latest funding effort, Tron Inc. is positioning itself as one of the few publicly traded firms actively building reserves in a non-Bitcoin asset — a move that could set a precedent for broader diversification in corporate crypto holdings.
Alexander Stefanov
Reporter at Coindoo
Alex is an experienced financial journalist and cryptocurrency enthusiast. With over 8 years of experience covering the crypto, blockchain, and fintech industries, he is well-versed in the complex and ever-evolving world of digital assets. His insightful and thought-provoking articles provide readers with a clear picture of the latest developments and trends in the market. His approach allows him to break down complex ideas into accessible and in-depth content. Follow his publications to stay up to date with the most important trends and topics.