Luisa Crawford
Nov 27, 2025 12:37
ElevenLabs establishes its first international subsidiary in Tokyo, Japan, aiming to adapt its cutting-edge voice generation platform for local linguistic and cultural needs.
ElevenLabs, a global leader in AI voice technology, has announced the establishment of its first international subsidiary, ElevenLabs G.K., in Tokyo, Japan. This strategic move marks a significant step in the company’s Asia-Pacific expansion, as it aims to adapt its advanced voice generation platform to meet the unique linguistic and cultural demands of the Japanese market, according to ElevenLabs.
About ElevenLabs Japan
The newly formed entity, ElevenLabs Japan G.K., will be spearheaded by Hajime Jim Tamura, a veteran in the technology sector with over 35 years of experience. Tamura has previously held significant roles such as Vice President of Marketing at SAP Japan and Director of Business Applications at Microsoft Japan.
Strategic Partnerships and Collaborations
ElevenLabs has already begun collaborating with several prominent organizations in Japan. Partners include DOCOMO Innovations, Inc., a research subsidiary of NTT DOCOMO; TBS, a leading broadcaster in Japan; MBC C&I CO., LTD, a Korean broadcaster; and LLSOLLU, a South Korean technology company. These partnerships aim to integrate ElevenLabs’ dubbing technology with proprietary translation tools to enhance content accessibility across languages.
Expansion Rationale
Carles Reina, VP of Revenue at ElevenLabs, emphasized Japan’s importance in the company’s global strategy, citing the country’s rich linguistic heritage and technological innovation. The Japanese subsidiary is expected to bridge communication gaps and preserve cultural narratives through advanced AI voice solutions.
Technological and Linguistic Benefits
The voice AI technology developed by ElevenLabs is particularly well-suited for the Japanese market due to its ability to capture the nuances of pitch and context, which are crucial in Japanese communication. This capability is expected to enhance services for Japan’s aging population and offer more immersive entertainment experiences.
Investor Support
ElevenLabs’ expansion into Japan has garnered substantial backing from notable investors, including Andreessen Horowitz and World Innovation Lab. These partnerships underscore the strategic importance of the Japanese market for AI voice technology and reinforce ElevenLabs’ commitment to providing high-quality, scalable voice AI solutions.
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