How to Analyze Geo-based Campaigns with Synthetic Control | by Mandy Liu | May, 2024

Editor
0 Min Read


Using Meta’s GeoLift Library

Photo by Z on Unsplash

Navigating the complexities of location-based testing can be challenging.

Luckily, GeoLift is here to optimize the process.

Developed by Meta’s Marketing Science team, this open-sourced library is designed for conducting geo-based experiments. It enables us to:

Share this Article
Please enter CoinGecko Free Api Key to get this plugin works.