Suppose you are standing in front of your business dashboards. The numbers are going up and down in front of you. But are they telling the whole story? Is your business doing well or are you just getting lucky and riding a wave that’s about to crash? The focus is not only on the number of customers who are engaging with your business but the type of customers and frequency of their visits. Without understanding the full picture, you could easily overlook the signs of declining user base and that is a risk that no business can afford.
Many businesses keep a close eye on their daily active users or customers (DAU/DAC), weekly active users or customers (WAU/WAC), or monthly active users or customers (MAU/MAC) . DAU/DAC measures how many unique users/customers engage with your product on a daily basis. They are useful for apps or services where daily engagement is critical (e.g., social media platforms). WAU/WAC, on the other hand, looks at the number of active users/customers over a week, which can be more useful for businesses like grocery stores or subscription services, where weekly visits are common. MAU and MAC offer a broader view. They show how many unique users or customers engage over a month. Thus they…