Let me introduce you to a project on Association Rules and Market Basket Analysis (MBA) — and no, this has nothing to do with the management course, okay?
This is a data analysis technique, widely used in the retail sector.
If you work or plan to work in retail, sooner or later, you’re likely to be involved in projects utilizing association rules and MBA.
Now, let me tell you — this project deserves at least 50 claps from each of you. If you’re feeling lazy, just press and hold the clap button, and why not leave a comment?
It won’t waste your time, it won’t drain your energy — I’ve already poured all of mine into this. 👏👏
To explain what association rules and Market Basket Analysis are, let me share a curious event that happened in the United States a few years ago.
A supermarket chain decided to apply these techniques — association rules and basket analysis — to understand customers’ purchasing patterns.