The purchase lifts Strategy’s total holdings to 762,099 BTC — but the firm remains underwater on its average cost basis as crypto markets trade cautiously
Key Takeaways:
- Strategy acquired 1,031 BTC for ~$76.6 million at ~$74,326 per coin, bringing total holdings to 762,099 BTC.
- The firm’s aggregate cost basis stands at ~$75,694 per Bitcoin – roughly $1,600 above the latest purchase price.
- The leading cryptocurrency trades near $70,047, leaving Strategy with an estimated unrealized loss of ~$4.3 billion across its full stack.
Michael Saylor’s Strategy added another 1,031 BTC to its treasury on Monday, spending total $76.6 million at a price of roughly $74,326 per coin. This move arrives while crypto markets remained mired in fear and Bitcoin trades below the firm’s own cost basis and a day after Saylor’s hint of another buy.
Strategy has acquired 1,031 BTC for ~$76.6 million at ~$74,326 per bitcoin. As of 3/22/2026, we hodl 762,099 $BTC acquired for ~$57.69 billion at ~$75,694 per bitcoin. $MSTR $STRC https://t.co/SELVmAz9WA
— Michael Saylor (@saylor) March 23, 2026
The purchase, announced by Saylor on social media, brings Strategy’s total Bitcoin holdings to 762,099 BTC, acquired at a cumulative cost of approximately $57.69 billion – an average of $75,694 per coin. With Bitcoin is trading near $70,047 at the time of writing, the firm’s position carries an estimated unrealized loss of roughly $4.3 billion, or approximately 7.5% below its blended cost basis. The leading cryptocurrency recovered the $70,000 level, after Donald Trump posted that USA and Iran had productive conversations.
Saylor’s accumulation strategy, which has remained constant regardless of price level or general market conditions, is highlighted by the most recent acquisition. Since August 2020, Strategy has executed over 100 distinct Bitcoin purchases, including purchases during bear markets, bull runs, and all points in between. Compared to multiple multibillion-dollar tranches the company executed close to Bitcoin’s all-time highs above $100,000 in late 2024 and early 2025, Monday’s purchase was comparatively small.
A Market Still Gripped By Fear
The alternative.me Bitcoin Fear & Greed Index – a composite measure of volatility – stands at 8, deeply in ‘Extreme Fear’ territory, as investors remain cautious following weeks of selling pressure across digital assets. Total crypto market capitalization is approximately $2.39 trillion, up 1.74% on the day, but still well below the highs reached earlier in the year.
According to data from CoinMarketCap major cryptocurrencies have an average RSI of 46.67, which is below the neutral 50 threshold but not at the extremely oversold levels that have traditionally preceded dramatic recoveries. After plunging sharply from above $73,000 last week, Bitcoin itself has stabilized in the $68,000–$71,000 range over recent sessions, indicating that the immediate selling pressure may be lessening without yet exhibiting obvious signs of reversal.
The company has consistently framed its Bitcoin treasury as a long-duration, permanent capital allocation. Saylor has repeatedly stated that the firm has no intention of selling under any foreseeable market conditions, a stance that neutralizes the near-term unrealized loss narrative even as it raises questions about downside risk if prices deteriorate further.
What Monday’s purchase does confirm is that Strategy views the current price range as an opportunity rather than a warning sign. At $74,326 per coin, the firm is buying within striking distance of its blended average – a level that, if Bitcoin recovers to and through, would return the entire stack to profitability on paper.
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